Brushette® is a brand that has been manufacturing, marketing, and distributing electric toothbrushes and replacement brush heads since 2013. Mihran, the founder of @Brushette, also a concerned parent about their kids’ oral hygiene, came up with the idea of allowing users to keep the neck and remove the bristles only when he saw his 4-year-old son pulled the bristles off the toothbrush’s neck. This idea ultimately led to a very successful brand and brought a team of passionate people together.

By manufacturing its products in China, Brushette delights global consumers with inexpensive, high-quality electric toothbrushes and oral hygiene essential kits. But as the business continues to expand, the in-house fulfillment team starts to struggle to manage all the SKUs, and sometimes packing goes wrong.

To meet the needs of different consumers, Brushette develops more than ten kinds of brush heads, several series of electric toothbrushes, all types of toothbrush accessories. Brushette also provides regularly changing hygiene packs to add more fun to people’s daily brushing routines. It’s normal to have more than 50 items per order, and all the hygiene packs need custom packaging in different sizes to enhance consumer brand awareness and reduce shipping costs at the same time. None of these can be pulled off by an in-house fulfillment team.