We already known that with Fulfilled by Amazon (FBA), online retailers can sell on Amazon with less stress and make items more appealing to global buyers. That’s why using FBA is a good way to grow your online business rapidly. But as your business grows, item categories and inventory are gradually increasing, having a plan B will be a smart thing to do. Except FBA, there is another option for Amazon sellers, Fulfillment by Merchant(FBM), which means the seller can cooperate with a third party fulfillment company and have their order fulfilled globally, just like using FBA, But with fewer regulations and lower budget. FBA or FBM, which one is better for your eCommerce business? Amazon sellers can evaluate according to the product type, product size & weight, logistics budget and other needs. On the other hand, you can always use them both, which will double your exposure and get more sales opportunities.